Business cards are one of the most utilised tools in the world of business, changing hands daily and being used to create lasting impressions all across the globe, which is why it’s important to get your business cards right. Follow these simple tips to design an effective business card that will be remembered even in the largest pile.
Only include the important info
It’s tempting to reduce the font size and include every last bit of information you have about yourself and your company. But try to stick to the staples (name, title, business name, phone, email and website). You want to include enough information to be memorable but fight the urge to cram everything you have on your card. If you need to, consider using the second side to carry bullet points
Utilise the space
Make sure you’re utilising the space you have on your card, which means using both sides of the card. Use a font size that is easy to read and to make your card even clearer, contrast the background against the font. A light background with a dark font type will work really well. Remember, after your logo, your name should be the largest piece of information on your card.
Use a standard business card size
When handing out business cards, you want to make sure that the person you give it to will hold on to it. While it is important to keep your card unique, you want to be sure the card fits into a business card holder or wallet, otherwise you may run the risk of your business card being lost, or worse, thrown out because it doesn’t fit. The standard card size is 85mm X 55mm.
Don’t skimp on paper quality
As your business card may sometimes be the first impression people will have of your business, you want to have cards that look as professional as possible. The paper you use for your cards should be the best you can get within your budget, the higher quality the better. Just make sure people can still write on the paper; often people will make notes on business cards to help them remember the person or company.
Double check everything
As with any piece of printed material, a misspelled name or wrong number could make your business cards useless. Proofread your work and find someone else to check it too.
OUR BONUS TIPS:
To ensure your business cards are printed perfectly, follow these four steps.
- Keep all your copy at least 4mm from the trim edge
- Design at 300dpi for the best quality images
- Ensure you maintain a decent size font to maintain legibility
- Design in CMYK (not RGB) unless you’re working exclusively with spot colours