A flyer or leaflet is an inexpensive and effective way to grab a potential customer’s attention, but how do you make sure your flyer or leaflet stands out from the crowd? At Weyprint, we know the importance of getting this right first time around, so we’ve put together our top ten tips for making sure your flyer or leaflet is as effective as possible.
Keep it brief
You’ve only got a few seconds to grab a potential customer’s attention before they gloss over your material, so making sure you get your point across as quickly as possible is key to success. Take your message and edit it down to the crucial elements you need to convey. If the customer needs more information, you can direct them to your shop, phone number or website.
Organise the information
Try not to cram as much text and imagery onto your flyer as possible. In fact, make sure you’re leaving some white space to make different elements stand out. Try using bullet points and text boxes too as well as highlighting titles and subtitles in bold. However, avoid using all capital letters, as this will make it more difficult for people to read.
Use a snappy headline
In a short phrase or sentence, explain what your offer or company is about and how it will benefit the reader. Make it memorable or unusual, to grab the reader’s attention. Popular titles often include words and phrases like: Easy, The Secret to, Unlock, Finally, Insider, Time Sensitive, How To, Now You Can, Discover or Proven.
List the benefits
The reader of your flyer or leaflet will be asking themselves the question, ‘what’s in it for me?’ Think of at least five benefits your company provides to customers and list them in a prominent way. It’s a quick way of telling the consumer why they should choose you.
Beat the competition
It’s important to find a way of telling your potential customers what you do and why you’re a better choice than your competitors. Make sure it’s visible on your flyer or leaflet.
Proofread, proofread, proofread
Make sure you’re proofreading your work, and even better, find one or two other people to proofread it for you too. A misspelled word or wrong phone number could make your flyer or leaflet worthless.
Include a call to action
Ensure you’re asking your reader to do something once they have read your flyer or leaflet. Whether it’s buying a product, signing up for a service, visiting your website or calling a number, don’t leave any room for ambiguity. Place your call to action somewhere it will be noticed and make it explicitly clear.
Make it personal
“You” is one of the most powerful words you can use to create an effective flyer or leaflet. People take extra notice when they feel like you’re speaking directly to them. Using the words “you” and “your” (especially in your headline) is a great way to get your potential customer interested.
Use good testimonials
Use praise from satisfied customers to your advantage. A great testimonial can be extremely powerful when you want to persuade people to seek out your business. Don’t make the testimonials too long though, a short snappy statement that speaks to the quality of your service or product will work a treat.
Use a colourful or striking image
One large image will have more impact than a lot of smaller images. A great quality photo, or illustration grabs attention and can support your story. Use this image as a focal point to draw your readers in. You can purchase inexpensive but quality stock photos inline if needed.