A well designed and good quality swing tag can influence whether a customer will purchase your product or not. But how do you design a swing tag that will influence your customer’s purchase decision? Read our tips below to find out how:
Decide on the aim of the swing tag
It’s important to know what you want your swing tag to accomplish before you start to create it. A good swing tag very rarely does more than one or two of the below:
- Sell and promote: Advertise your product and brand with your company logo, tag lines and visual branding.
- Educate: Tell the buyer about the materials, characteristics, care instructions or workmanship of your product. Is it recycled, waterproof, wicking, precision-engineered or hand-crafted? Use recognisable names and symbols whenever possible (100% cotton, Fairtrade, etc.).
- Direct: Emphasise how to get more info or contact you. A website address is critical these days, or include a physical address or phone number for a personal touch.
- Inspire: Encourage recipients to keep your tag and your name hanging around, with a special offer, inspirational quote or funny fact.
Design for your market
There are a lot of different product markets, from children’s clothing and high-end women’s accessories to organic food or luxury beauty products. If you’re selling clothing for children, your swing tag should reflect this. For example, swing tags for children’s clothing should have bright colours and imagery that is attractive to children and parents.
Your swing tag can enhance how your customer perceives your product, so be careful. Be aware of your key demographic and try to create your swing tag with this demographic in mind. To get an idea of whether your swing tag will be effective, ask for feedback from your friends, family, and colleagues and see what your competitors are doing.
If you want to grab attention, try using intriguing images and fonts, bright colours and strong logos. Unique shapes and special effects can also help make your swing tag stand out. If your budget can stand it, think outside the box with round corners or custom cuts. Try adding effects like embossing or foil-stamping to create distinctive swing tags to fit your brand or product theme.
Decide on the details
The final step is to decide on the detail of your swing tag. How big do you need the holes to be, how will they be attached to your product, and what kind of paper do you want to use?
- Integration: How will the swing tags work with the rest of your products? Are you going to match the tag with the packaging? A quality tag that reflects your branding implies a quality product.
- Paper: The thickness and finish of the paper you will use for your swing tags are key design features. Choose a heavy paper stock for best durability. Coated gloss or matte papers give a smooth, sophisticated look, while uncoated or textured finishes convey a more casual, natural feel.
- Holes: Smaller holes tend to work if you’re planning to use plastic fasteners. Bigger holes give you more space for using string, ribbon, fabric or thicker plastic. Plan the location of the hole along with your swing tag design and get creative.
- String: What material, colour and length will you use? How the tag is applied to the product helps determine this, and how the swing tag stringing looks affects the overall presentation.
- Pricing: If you are working with specific retailers, ask about their needs on the tag. Do you need space for a barcode? What about price labels or stamps?